Hello.

We Are TRO.

Bringing brands to life.

Today, brands have become what people say they are. And what they say is based on their experiences with the brand. TRO is a leading experiential marketing agency, passionate about creating those memorable moments that change perceptions and behaviour. To find out how we can get people chatting about your brand please read on - or why not get in touch? We'd love to hear from you.

 
TRO Group

Posted by Admin, TRO
18th December 2014
11.00
Experiential,
Live Events,
Event Services,
Sponsorship and PR Activation
for TRO Group

TRO creates Talent Director Role

Nicky Morgan - Talent Director

Experiential Marketing agency TRO today announced the appointment of Nicky Morgan as Talent Director, effective immediately.
 
The new position has been created following another exciting year for the agency – recently named 2014 Eventia Agency of the Year - which has seen growth amongst existing and new clients, and new offices opening up around the world. Nicky will be responsible for finding and developing the very best talent in the experiential and event marketing industry. 
 
TRO

Posted by Admin, TRO
1st December 2014
10.00
Experiential,
Live Events,
Event Services,
Sponsorship and PR Activation
for TRO Group 3

2014 Eventia Awards - A Night to Remember!

Forget Black Friday, Friday night was dazzling with Gold, Silver, Bronze and Platinum…
 
The events industry was out in force on Friday for the Eventia Awards - the final awards ceremony of 2014 - at the prestigious Park Lane Hilton. 
 
And it was to become a night to remember for TRO, as the agency was recognised with a number of accolades, including 2014 Eventia Agency of the Year and Event Services & Logistics Supplier of the Year.
TRO Group

Posted by Admin, TRO
21st November 2014
10.00
Experiential,
Live Events,
Event Services
for TRO Group 2

Rob Allen to step down as Executive Chairman of TRO

Rob Allen

Rob Allen will step down as Executive Chairman of TRO at the end of November 2014. After 18 years with the agency, Rob feels that the time is right for him - and for TRO - to make this move.
 
Rob will retain an ongoing part-time role in the agency world as a consultant to a small portfolio of agencies including TRO. This move will enable him to spend some well-deserved time pursuing his personal passions for skiing, cycling and sailing, as well as devote more time to running his local rugby club.
TRO Group

Posted by ab
5th November 2014
12.00
Experiential,
Live Events,
Sponsorship and PR Activation
for TRO Group

Global Business Update - November 2014

Michael Wyrley-Birch, Chief Operating Officer, TRO EMEA Opening Statement:

"We were delighted to finish ahead of plan in 2013, achieving all key strategic objecives - driving revenue and generating margin to reinvest in the business for future sustainable development. Turnover in the UK increased by 32% to £32M (2012 - £24M) with net profit of £2.1M (and an additional £400k that was reinvested into developing the business)."
BMW

Posted by Admin, TRO
26th September 2014
10.00
Live Events,
Sponsorship and PR Activation
for BMW

TRO Tees Off at The 2014 Ryder Cup, Gleneagles with BMW and Diageo

TRO’s BMW and Diageo teams have been busy over the last few months getting ready for Europe’s defence of the Ryder Cup, which tees off today at Gleneagles. Both clients have activations designed to generate brand awareness and interest amongst golf fans visiting Scotland this week.
  • FMBE Brand Experience Agency of the Year 2013
  • FMBE Award for Agency Leadership 2012
  • Marketing Magazine Experiential Agency of the Year 2011

Contact

TRO UK
hello@tro-group.com
+44(0) 208 232 7200
TRO Germany
neuer.kunde@tro-group.de
+49 (0) 6172 27755 25
TRO Australia
info@tro-group.com.au
+61 3 9425 9188 / +61 437 121 376
TRO China
hello@tro-group.com
+86-21-2501-2888 ext.2733
 
TRO India
hello@tro-group.com
+91 11 49694969