Experiential Marketing Agency

Bringing brands to life.

Today, brands have become what people say they are. And what they say is based on their experiences with the brand. TRO is a leading experiential marketing agency, passionate about creating those memorable moments that change perceptions and behaviour. To find out how we can get people chatting about your brand please read on - or why not get in touch? We'd love to hear from you.

Posted by Admin, TRO
23rd May 2013
10.00
Experiential,
Live Events,
Digital and Social
for TRO Group 3

The Vauxhall Adam Pop up Shop

The Vauxhall Adam has been showing off its stuff with our shopping centre tour, having just made its appearence at the brand new Leeds Trinity shopping centre! The experiential activity has been giving the public a first look at the ADAM before it hit retailers in March, having previously set up in Brighton's Churchill Square throughout March.

ADAM's next stop is Westfields Shepherds Bush, where the public can claim their own bags and have their names printed on them, design their own ADAM on a microsite and have a go in the Hurricane Box to try and catch the 'ADAM' letters! The Bringo app will also be on display, demonstrating connectivity between smartphones and the ADAM to sync up features including navigation, music and more.

Posted by Admin, TRO
22nd May 2013
10.00
Experiential,
Event Services
for BMW

BMW PGA Championships 2013

We're down at Wentworth today to tee off the beginning of the BMW PGA Championships!

For the eigth year running, we at TRO are delivering experiential activity on behalf of BMW, transforming the Wentworth course into one reflecting BMW's brand values of exclusivity, aesthetics and quality.

Posted by Admin, TRO
20th May 2013
16.30
Experiential
for Lucozade YES

Lucozade Revive Office Sampling

We've been giving a lift to workers throughout the UK with Lucozade Revive...

To support the launch of the all new Lucozade Revive last year, we visited over 300 offices to lift the day of workers throughout London - and our Revival teams are back on the road for 2013, sampling in offices to fight fatigue and get samples of Revive into the hands of workers throughout the UK.

This week our experiential activity will be taking our Revive teams touring through Yorkshirefor a bit of an afternoon revival with full bottle samples, including our new favourite flavour, Strawberry with Lime!

Posted by Admin, TRO
1st April 2013
00.00
Experiential,
Retail Activation

'Beautiful' window display at John Lewis

John Lewis briefed TRO to design an interactive experience with real 'wow' factor. The display was developed to promote their latest campaign 'BEAUTIFUL on or off' and help position John Lewis as 'the best place to experience the latest Smart TVs first. The windows are live instore until 8th May.

Posted by Admin, TRO
14th March 2013
00.00
Experiential
for Nike

Nike Epic Flyknit Running Experience

From the 4th – 6th March last week, Nike and TRO brought the ultimate Flyknit Experience to runners across London.

Based at the iconic Somerset House, runners were invited to trial the very latest Nike running shoe: the Flyknit Lunar1+ and have it steamed to your feet, for the ultimate customized fit.

Over the course of the 3 days, runners were invited to take part in a 5k run at sunrise, midday or early evening, where they were treated to a truly Epic Running Experience like no other.